The argument about which smartphone is the best will always be an ongoing debate that many of us have probably had ourselves. With there being many different makes and models out there for consumers to choose from, it’s hard to tell which one would be best for you.
In the days of old, any businessman wouldn’t be seen without his trusty blackberry, but now times have changed and companies such as Apple, Android and Windows now have the lion’s share of the market. I am going to go through each one of these and go into detail about how they can be a benefit for your business.
Let’s start with Apple, more specifically, iPhone and their iOS operating system. Apple has long been one of the forerunners in the smartphone industry and because of this they have had lots of time and money to invest in improving their devices. Apple’s latest operating system is iOS 8. One of the latest features is the notifications drawer that shows you your latest emails, text messages and social media notifications. This view also shows your calendar, so you can see your meetings for the day, which is very helpful for a worker on the go. There is also a new, faster way to reply to messages and emails, allowing you to reply to them without going into the dedicated application, this feature has now become standard for many other phone operating systems.
As well as the majority of other OSs, the latest update to the operating system now has large implementation of Exchange, to users mail and calendar, increasing the productivity of iPhone users. This helps users to continue the work they do on their desktops when they are out of office, including setting up notifications for emailing threads and being able to see colleagues’ calendars to aid in scheduling meetings.
In terms of security, iOS 8 has a wide range of new features keeping your data and activity safe. This latest version allows users to encrypt individual emails at a press of a button; this can be especially helpful when sending important confidential business information to other colleagues.
Apple products are also very well integrated together; with services such as iCloud letting you easily access your data from any Apple device anywhere.
Android is the most common Operating System out there, with many options for handheld devices starting from as low as £60; this wide variety of choice is very valuable for business allowing businesses the choice of phone to best match their needs. The experience for each user can be completely customised with the use of widgets and custom ROMs making it even easier for businesses to get exactly what they want.
The Android Operating system is also based on a Linux platform that provides great security advantages over other OS’s, which is very important when the phone is being used to look at confidential documents and being used to log into secure areas of a business’s network.
Android is also completely open sourced, giving the opportunity for businesses to create their own applications for their own devices. This also means that there are lots of free applications out there that other businesses have already made that you can use in your own business. This has almost lead to android having the biggest app store with over 1.3 million apps.
Cloud services are also one of androids strong points, with many of the main branded devices coming with Google Drive installed allowing users to store up to 15Gb of data for free. If you need additional space Google offers you to pay $2 a month for an additional 100Gb. This also works cross-platform allowing you to access this data anywhere providing you have an Internet connection.
Now to Windows. Windows has always seemed like the outsider it terms of the smartphone market, with the smallest market share and the smallest amount of applications, but this not mean it is the weakest by any means does. As you would expect from a Windows device many of the features you would find on your Windows computer you will also find on your phone.
With the release of Windows 8 and now 10, Windows phones are now fully integrated with all of your Microsoft applications, allowing you to edit, view and save any of your files. This is made even easier with free cloud storage from OneDrive, letting you access your documents anywhere on any of your Windows devices including your phone.
Out of the three OSs, Windows is the only one that has a feature that updates in real-time to show you relevant information at the time that you need it right on your home screen, ensuring that you never miss a meeting or a message.
With Windows you can also remotely lock and wipe data from your phone in the event that your phone goes missing, keeping your business data safe.
Each operating system has its own strengths and weaknesses, from price and choice of models to it’ integration with your desktop machines. For instance the wide range of Android models out there and the high customisation make them one of the strongest phones for business. Compared to Windows and Apple devices though they aren’t as strong when it comes to integration with desktop and other devices. But with Apple and Windows phones you don’t get as much choice in phone when compared to Android, in my opinion the choice is a big winner for business.
I would also say that each platform is very similar, but each one does have its one-of-a-kind features that do benefit the user greatly. Windows with its friendly, easy to use interface and live tiles, Android and its ability to be highly customisable and Apple with its simplicity and high quality applications.